The OZ Approach

Our Notes on Critics (If you need some)

We considered there might be some backlash to the opinion of critics herein. Possibly something along the lines of “easy to critique a critic, it’s not your paycheck on the line….”

Correct. It is not our paycheck on the line. But it is your paycheck. It is your responsibility. It is your writing that holds a certain power. When so many newer artists are creating some of the best music of our lives and are deserving of our attention, is it necessary to write another review about U2, McCartney or any other musician signed to a major label and devoid of anything interesting to say since 1980?

We believe that art criticism should include, in a big way, brilliant artists that are not receiving the recognition and exposure that they have earned. Writing a review about the next Rolling Stones release is meaningless; it will still sell exactly what the last 10 Rolling Stones’ releases have sold and not a single person will be inclined to buy or not buy it based on a critic’s review.

Why not use the power of your publication to encourage your readers to discover new or underappreciated artists?

We’re committed to music that matters. We believe new artists that are creating challenging and quality work deserve those of us that appreciate art to pay attention, spend time listening and thinking about the work, and then make a real effort to support the artist.

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Non-paid. Non-pro. Music love.